In addition, you’ll likely need carpeting, lighting, audio/visual equipment, and even some furniture to transform a basic venue into a lively trade show event. It should be easy for attendees to register and make their way around the facility. When planning the layout of your trade show, make sure that the floor plan accommodates different types of booths and gives attendees enough space to walk from one exhibit to another. Unless you hope to leverage traffic from those trade shows, avoid scheduling your event on those dates. Additionally, consider what other conferences and trade shows are being held around the same time. Setup materials provided by the facilityĪvoid hosting a trade show on a holiday or special event weekend.Other points to keep in mind when securing your venue include the following: For smaller events, hotels with conference facilities are usually appropriate, while convention centers and exposition halls are suited to larger trade shows. Once you settle on a location, start researching facilities based on the number of attendees and exhibits you anticipate. Additional factors to consider when choosing a location include the weather, transportation, city appeal and the availability of event facilities.
Which city do you think would attract the most attendees? Select a location that’s convenient for both exhibitors and attendees. From selecting the right time and place for a trade show to effectively marketing it, there are several components that go into successful trade show management.įirst, pick a location where you’d like to host your trade show. The challenge lies in incorporating all of the elements required to organize a successful event. The primary goal of a trade show is to connect buyers and sellers and, as a result, help exhibitors achieve revenue goals from show participation. With thoughtful planning and an organized approach, you can host a successful event that benefits your organization, vendors and attendees. Yet, the good news is that you can proactively manage for success. So, you want to organize your first trade show… but where do you start? Without the right preparation and resources, a trade show can quickly become a marketing and logistical nightmare. This trade show management article serves as a primer for new event planners and trade show personnel.
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